The Blueprint is the done-with-you coaching system that's helped real plumbing companies go from $43K/month to $122K/month in their first year — with the same trucks, the same techs, and a ticket average that more than doubled.
Most owners think they have a marketing problem. They don't. They have a ticket average problem — and every week it goes unsolved costs them more than the program does.
Math: $1,000 ticket average is the Blueprint baseline — what we get most service plumbing clients to. Ashley H. at Home Heroes blew past it ($258 → $1,273). Your number lives somewhere between baseline and what's possible.
That's My Money. Show Me How to Get It. →“We went from $43K/month to over $122K/month in a year. This program has completely transformed our business and our lives.”
Ticket average up. Scaled faster than they could hire. Service quality stayed where it had to.
Went from no real systems to a structured operation. Growth followed the structure, not the other way around.
Fewer calls per tech. Same revenue. A lot less stress on the owner.
Done-with-you, not done-by-yourself. We work alongside your team to install the system, hold the line, and adjust until it sticks. No videos to watch alone at 11pm.
The exact Relationship → Diagnose → Value Stack process that lifts ticket average inside 30 days — without turning your techs into used-car salesmen.
Booked-call quality goes up. Conversion goes up. Tech confidence goes up. You stop being the only person in the building who can talk to a customer.
Live coaching with our team. Real plays for real situations. We don't disappear after onboarding — that's where most programs lose you.
Accountability structures, back-office systems, and a growth framework that lets the company run when you're not in the truck or on the phone.
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Service is the song. Plumbing is just the instrument. When your team learns to truly serve — the ticket average, the reviews, the referrals — all of it takes care of itself. That is what the Blueprint teaches.
— Chris Fresh, The Plumbing Sales Coach
A few honest questions. Based on your answers, we'll show you the right next step — whether that's booking a strategy call this week, getting a closer look at the program, or starting somewhere smaller. No pitch, no pressure.
Based on what you shared, you're exactly who the Blueprint is built for. Some owners want to start this week and don't need another call to make the call. Others want to walk their numbers with our team first. Either path is the right path — pick yours.
No contracts. Cancel anytime.
30-minute strategy call. We'll look at your numbers, show you exactly where the Blueprint plugs in, and tell you straight if it's the right move. No pitch.
Book My Strategy Call →A confirmation email is on the way with your application details either way.
The next step is a 30-minute strategy call with our team. We'll walk your numbers, show you exactly where the Blueprint plugs in, and tell you straight up if it's the right move for your company. No pitch, no pressure — we don't take companies that aren't a fit, because they don't get results.
Book My Strategy Call →A confirmation email is on the way with your application details.
Your application didn't go through. Please reload and try again, or call us at (317) 220-6638 — we'll get you handled.
The Blueprint is $1,797 / month with no contracts — cancel anytime. Once you complete the application you'll see the full enrollment page, or you can book a strategy call if you'd rather walk through your numbers with our team first. For most service plumbing companies the program pays for itself well inside the first quarter, often inside the first 30–60 days, just from the ticket-average lift.
The Blueprint runs as an ongoing engagement, not a course you finish. You're getting weekly coaching, live calls, and direct access to the team. Most clients stay because the system keeps producing — but there are no long-term lock-in contracts.
No. That's the whole point. The Blueprint is built around Always Be Serving — relationship, diagnosis, and a transparent value stack. Ticket average goes up because the customer gets a better experience, not because anyone is high-pressure-selling them a water heater.
Tell us on the call. If you're better off starting with the CSR Bootcamp first and graduating into the Blueprint later, we'll tell you. We don't put owners into the wrong program just to close them.
Less than the time you're currently spending fixing the same problems on repeat. The system is designed to give an owner their week back, not steal more of it. Plan on a couple of focused hours per week up front while it gets installed.
The application gate is the guarantee. We don't take companies that aren't a fit, because they don't get results. If on the strategy call we don't believe the Blueprint is the right move for your company, we'll tell you straight — and point you at the right next step.
You'll get coaching from our trained Blueprint team, the same playbook Chris built, with Chris involved at the strategic level. The system isn't dependent on one person's calendar — that's why it scales.
If you're a strong fit, you'll go straight to scheduling a strategy call. If we think you'd be better served by something else first (CSR Bootcamp, more info, more time), we'll route you there instead. Either way you're not walking into a sales pitch.
Every week without the right system is real money walking out your front door. If you're done with that, the next step is six minutes long.
Apply for the Blueprint →By application only · Limited spots · Service plumbing companies